Creating and Sharing Beauty

Our Mission

“Our mission is to create a global community where people from all around the world can explore and discover new ideas related to beauty, and ultimately by using our virtual tools, have more confidence to bring these new ideas into the real world.”

About us

Launched in 2008, Meitu is a global innovator in mobile technologies including mobile devices, photo and video editing and virtual makeup technologies.

In 2014, Meitu Technology completed A, B and C three rounds of financing totaling $360 million, with a $2 billion valuation. Investors include Innovation Works, IDG, Qiming Venture Partners, Tiger Fund, Ce Yuan Ventures, H Capital, Foxconn and China Asset Management Co., Ltd.

Today, Meitu apps are installed on over 1 billion unique devices worldwide.

China Market
Meitu / Meipai

Global Market
Airbrush / BeautyPlus / BeautyPlus Me (India Market) / MakeupPlus

1.1 billion

1.1 unique device installs

490 million+

videos uploaded to Meipai

456 million

global monthly active users

26 countries

with more than one million users in each

6.0 billion

photo generated from Meitu apps per month*

430 million

users outside of China


World’s #1 Beauty App Developer

Meitu is the world’s #1 beauty app developer. Using our proprietary facial recognition and virtual try-on technologies, we can provide our partners with a unique way to connect with millions of mobile consumers all around the world.

Opportunities include:

• Virtual branding experience
• Sponsored makeup looks and filters
• In-app marketing
• Branded video content
• Online-to-offline partnerships
• Revenue sharing

Looking to break into the china market?
we can help!

• Consumer marketing expertise in APAC – including China
• Assistance working with Chinese government
• Introductions to top APAC influencers, media and brands
• Partnerships with top social media brands, communication platforms and payment providers
• And of course, direct access millions of smartphone owners in China – the world’s #1 beauty market

Interested in learning more?
Please contact our
business development team.


Top Beauty App Developer, Meitu, Hits 1 Billion Unique Devices

PALO ALTO, Calif., June 7, 2016 /PRNewswire/ -- Meitu, one of the world's leading developers, today announced that its mobile photo and video apps have been installed on over one billion unique devices, and growing new activations by over 2 million every day.

Since launching in 2008, Meitu has built a suite of apps including Meitu, Meipai, SelfieCity, BeautyCam, BeautyPlus, Airbrush and MakeupPlus. Today, the company is the number three mobile app developer in China and a top ten global developer on the Apple App Store.




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